Unilever Food Solutions (UFS): Killer Recipes

Unilever Food Solutions (UFS), a B2B condiment brand, launched a campaign in China to increase sales and product penetration, drive footfall to participating restaurants by building an appetite among Chinese diners and convert chefs into customers.

Campaign details

Brand: Unilever Food Solutions (UFS)Brand owner: UnileverEntrant company: Mindshare Shanghai, Dentsu BeijingIdea creation: Mindshare Shanghai, Dentsu BeijingMarket: Greater ChinaSector: Food industry (general)Media channels: Mobile & apps, Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social media, Word of mouth, InfluencersBudget: 1 - 3 million

Campaign video

Creative assets

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