Campaign details
Brand: Ulta BeautyBrand owner: Ulta BeautyEntrant company: McCann New YorkMedia: MullenLowe Mediahub, BostonPR: Ketchum, New YorkMarket: United StatesSector: Pharmacies & drugstoresMedia channels: Online video, Social media, TelevisionBudget: Over 20 million
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....