Vladimir Vaskevich, an entrepreneur and coach who was visually impaired, launched the Trip in the Dark project in which he conducted excursions around Yekaterinburg, Russia, to highlight how the city was poorly adapted to the needs of the visually impaired.
Campaign details
Brand: Trip In The DarkBrand owner: Trip In The DarkEntrant company: Voskhod, EkaterinburgMarket: GlobalSector: Leisure & entertainment (general)Media channels: Events & experiential, Public relations, Websites & micrositesBudget:...
