Campaign details
Brand: The NationalBrand owner: The NationalEntrant company: FP7 McCann DubaiIdea creation: FP7 McCann, DubaiMarket: Middle East & AfricaSector: NewspapersMedia channels: Online video, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....