The LEGO Group: Lego Con 2022

LEGO, a Danish toy production company, increased views and reach globally by running the physical and virtual LEGO CON.

Campaign details

Brand: LEGO Brand owner: The Lego Group Entrant company: The Lego Group Idea creation: Initiative London Market: Global Sector: Toys, games Media channels: Email marketing, Livestreaming, Magazines - consumer, Mobile & apps, Online display, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Product placement, Public relations, Social media, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

Campaign video

Creative assets

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