Campaign details
Brand: Suncorp BankBrand owner: SuncorpEntrant company: Suncorp Bank, BrisbaneIdea creation: Leo Burnett SydneyMedia: OMD SydneyMarket: AustraliaSector: BanksMedia channels: Magazines - consumer, Mobile & apps, Online video, Programmatic display, Public relations, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....