Sky Glass: Planning fast & slow

Sky Glass entered the TV category for the first time with the launch of a new TV in London to grow awareness and consideration and facilitate purchase.

Campaign details

Brand: Sky Glass Brand owner: Sky Entrant company: EssenceMediacomIdea creation: EssenceMediacom London Market: United Kingdom Sector: Audiovisual products Media channels: Word of mouth, Influencers, KOLs, Programmatic display, Events & experiential, Outdoor, Out-of-home, Point-of-purchase, In-store, Radio & audio, Sponsorship - media, Websites & microsites, Search marketing, Online video, Social media, Video on demand Budget: Over 20 million

Creative assets

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