Samsung, a South Korean electronics company, devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.
Campaign details
Brand: Samsung GalaxyBrand owner: SamsungEntrant company: Starcom ChicagoIdea creation: Starcom, Chicago / Starcom, London / R/GA Chicago / Wieden+Kennedy, PortlandMedia: Starcom, Chicago / Starcom, LondonMarket:France, Germany, India, Malaysia,...
