Reese's: The best candy bar you’ve never heard of

Reese's Take 5 needed to grow awareness to drive sales of its Take 5 bar in the United States so it invested in a Super Bowl ad to launch a humorous campaign.

Campaign details

Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: dentsumcgarrybowen, ChicagoMarket: United StatesSector: ConfectioneryMedia channels: Online video, Social media, TelevisionBudget: 10 - 20 million

Creative assets

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