Reese's: Halloween door

Reese's, the candy company, increased year-on-year Halloween sales during the COVID pandemic with a contactless trick-or-treat experience in the US.

Campaign details

Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: dentsumcgarrybowen, New YorkPR: FleishmanHillard, New YorkMarket: United StatesSector: ConfectioneryMedia channels: Events & experiential, Social mediaBudget: 0k

Campaign video...

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