Pizza Hut: Female gamers' new hero

Pizza Hut, a fast food chain, revived a game avatar and launched a campaign to have it incorporated into King of Glory (an online game).

Campaign details

Brand: Pizza HutBrand owner: Yum ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Sales promotion, Social media, Word of mouth, influencersBudget: No budget

Campaign video

Creative assets...

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