Campaign details
Brand: PhilipsBrand owner: PhilipsEntrant company: Carat KyivIdea creation: Carat Ukraine, KyivMedia: Carat Ukraine, Kyiv / The Story Lab, KyivMarket: UkraineSector: Oral healthMedia channels: Online video, Search marketing, Social media, TelevisionBudget: Up to 500k
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....