PETRONAS: Land of lightbulbs PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India. Tyres, fuel, accessories, services India Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Campaign detailsBrand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: IndiaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: Up to 500kCampaign...