NHS England: We Are The NHS – Live 1000 Lives

The National Health Service (NHS), a healthcare system in the UK, launched its Live 1,000 Lives campaign with TV and social films to drive recruitment awareness, positive career perceptions and careers consideration, and deliver 27,000 nursing university degree applications.

Campaign details

Brand: NHS England Brand owner: NHS Entrant company: MullenLowe UKIdea creation: MullenLowe London Market: United Kingdom Sector: Military & emergency services Media channels: Online video, Programmatic display, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Video on demand, Websites & microsites, Email marketingBudget: 3 - 5 million

Campaign video

Creative assets

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