McDonald's Turkey: A World of Free Meals for Everyone On Us!

McDonald's, a fast-food brand, leveraged its sponsorship with the Turkish National Women's Volleyball team to strengthen the emotional bond between the brand and sport audiences, and differentiate among competitive brands.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's TurkeyIdea creation: Sportsnet Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Content marketing, Television & Connected TV, Sales promotion, Word of mouth, Influencers, KOLs, Mobile & apps, Online display, Outdoor, Out-of-home Budget: 1 - 3 million

Campaign video

Creative assets

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