Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Aotearoa, AucklandMarket: New ZealandSector: Restaurants & takeawaysMedia channels: Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Social media, Television, Video on demand, Websites & micrositesBudget: 500k - 1 million
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....