Maxis: Sharing Rezeki through celebration – Empowering the livelihoods of PWD buskers

Malaysian telecommunications services provider Maxis ran a campaign featuring buskers with disabilities for Hari Raya to gain awareness and grow brand affinity.

Campaign details

Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Telephone & internet services Media channels: Outdoor, Out-of-home, Print - general, Social media, Word of mouth, Influencers, KOLs, Livestreaming, Other & ambient media, Television & Connected TV, Websites & microsites, Mobile & apps, Email marketing, Point-of-purchase, In-store Budget: Up to 500k

Campaign video

Creative assets

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