M-150: Adapting to thrive! M-150, an energy drink brand, launched a campaign in Thailand to retain easy-switch blue-collar consumers. Energy drinks Thailand Ladder and tools 2 - Behaviour Breakthrough 3 - Sales Spike Campaign detailsBrand: M-150Brand owner: M-150Entrant company: I-DAC (Thailand), BangkokMarket: ThailandSector: Energy drinksMedia channels: Competitions & contests, Online video, Social mediaBudget: 1 - 3 millionCreative assetsRead the full case study here...