Brand: LottoBrand owner: Government of New ZealandEntrant company: DDB New Zealand, AucklandMarket: New ZealandSector: Lotteries, casinos, gamblingMedia channels: Cinema, Competitions & contests, Online video, Social media, Television, Video on demandBudget: 3 - 5 million
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....
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