Lifebuoy: Real-Time Infection Alert System

Lifebuoy, a soap brand, launched a campaign in Vietnam to encourage handwashing to prevent the spread of the flu.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Bath toiletries, soapsMedia channels: Content marketing, Online video, Programmatic display, Search marketing, Social mediaBudget:...