KFC: KFC Rewards Arcade

KFC, a QSR, launched the KFC Rewards Arcade in the UK, giving customers an equal chance of winning free food to boost active app users and drive increased frequency.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: RAPPIdea creation: RAPP London Market: United Kingdom Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Radio & audio, Sales promotion, Merchandise & free gifts, Gaming & in-game advertising Budget: 1 - 3 million

Campaign video

Creative assets

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