Kellogg's: Study from home with Kellogg's

Kellogg's, a cereal producer, launched a campaign in Nigeria to help children study at home.

Breakfast cereals
Nigeria
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Campaign details

Brand: Kellogg'sBrand owner: The Kellogg CompanyEntrant company: OMD UK, LondonMarket: NigeriaSector: Breakfast cerealsMedia channels: Competitions & contests, Merchandise & free gifts, Radio & audio, TelevisionBudget:Up to 500k...

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