Kellogg's: Snap'd and Stream

Kellogg’s, an American food manufacturing company, increased customer growth by creating a streaming challenge on Amazon Prime to bring attention to their product Cheez-It Snap’d.

Campaign details

Brand: Cheez-ItBrand owner: The Kellogg CompanyEntrant company: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Savoury snacks, potato chipsMedia channels:Merchandise & free gifts, Online display, Online video, Social...