K-Lynn: Self Check-Out

K-Lynn, a lingerie brand, encouraged of women in the UAE to conduct self-checks for breast cancer and book mammograms by turning its models' poses into a step-by-step guide.

Campaign details

Brand: K. Lynn Lingerie Brand owner: K. Lynn Lingerie Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Clothing, apparel Media channels: Point-of-purchase, In-store, Online display, Word of mouth, Influencers, KOLs, Programmatic display, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k

Campaign video

Creative assets

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