US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.
Campaign details
Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe BostonIdea creation: MullenLowe, BostonMarket: North AmericaSector: AirlinesMedia channels: Events & experiential, Online video, Social mediaBudget: Up to 500kCampaign video...