JetBlue: AirSMR

US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.

Campaign details

Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe BostonIdea creation: MullenLowe, BostonMarket: North AmericaSector: AirlinesMedia channels: Events & experiential, Online video, Social mediaBudget: Up to 500k

Campaign video...

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