James Hardie Australia: Changing the Way Australia Builds

James Hardie, a building materials company, partnered with Channel 9, a free-to-air Australian TV network, and sought out a tangible connection with female homeowners to stem forecast sales loss, maintain marketing qualified leads and boost purchase intent.

Campaign details

Brand: James Hardie Brand owner: James Hardie Industries Entrant company: Ogilvy AustraliaIdea creation: Ogilvy Sydney Market: Australia Sector: Property & construction Media channels: Search marketing, Programmatic display, Social media, Sponsorship - media, Content marketing, Online display, Video on demand, Magazines - consumer Budget: 1 - 3 million

Campaign video

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