Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: Financial servicesMedia channels: Public relations, Events & experiential, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Social media, Online video, Print - general, UnspecifiedBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....