How Destination NSW encouraged young travellers to take the long road

Government agency, Destination NSW, drove domestic tourists to its state by tapping into a younger audience in Australia.

Campaign details

Brand: Destination NSWBrand owner: Government of New South WalesEntrant company: Havas Media Australia - AustraliaIdea creation: Havas Media SydneyMarket: Australia & New ZealandSector: Transport & tourismMedia channels: Websites & microsites, Content marketing, Social media, Word of mouth, Influencers, KOLs, Radio & audioBudget: 500k - 1 million

Campaign video

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