Harry Rosen: Hijacking the Masters

Harry Rosen, a menswear retail chain, hijacked the Masters golf tournament in Canada to establish golf as an ownable category for the brand, achieve high campaign recall and favorability, and increase online sales for polo shirts and non-apparel lifestyle items.

Campaign details

Brand: Harry Rosen Brand owner: Harry Rosen Entrant company: Zulu Alpha KiloIdea creation: Zulu Alpha Kilo Toronto Market: Canada Sector: Clothing & fashion retail Media channels: Magazines - consumer, Online video, Social media, Outdoor, Out-of-home Budget: Up to 500k

Campaign video

Creative assets

Read the full case study here

Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands