Coca-Cola: Team Coca-Cola Play Nation – Virtual game time experience

Coca-Cola, a beverage brand, designed a mobile-first digital experience to build national pride and cheer for the athletes competing in the Olympic and Paralympic Games in Tokyo 2021, and create greater audience engagement, increased brand affinity and love and generate a measurable sales increase.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Company Entrant company: Pico Art International PTE LTDMarket: Japan Sector: Carbonated soft drinks Media channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Print - general, Sales promotion, Social media, Sponsorship - sports, Television & Connected TV Budget: 500k - 1 million

Campaign video

Creative assets

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