Cerveza Aguila: How to make the right people famous

Beer brand Aguila grew appreciation for women's football and sales in Colombia by using its cans as an interactive medium during the Women's Copa America.

Campaign details

Brand: Cerveza Aguila Brand owner: Anheuser-Busch InBev Entrant company: MullenLowe SSP3, Idea creation: MullenLowe SSP3 Bogotá Market: Colombia Sector: Beer & cider Media channels: Public relations, Websites & microsites, Television & Connected TV, Word of mouth, Influencers, KOLs, Sales promotion, Outdoor, Out-of-home, Radio & audio, Sponsorship - sports, Merchandise & free gifts, Mobile & apps, Social mediaBudget: Up to 500k

Campaign video

Creative assets

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