Castrol, an automotive lubricant brand, partnered with Baidu Maps to develop the industry's first ever AI voice collaboration in China.
Campaign details
Brand: Castrol
Brand owner: BP
Entrant company: Mindshare China, Shanghai
Market: China
Sector: Tyres, fuel, accessories, services
Media channels: Mobile & apps, Radio & audio
Budget: 500k - 1 million
Creative assets
