Canadian Club: Who made beer the boss of summer

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

Pre-mixed drinks
Australia
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: Canadian ClubBrand owner: SuntoryEntrant company: The Monkeys, part of Accenture Interactive, SydneyMarket: AustraliaSector: Pre-mixed drinksMedia channels: Outdoor, out-of-home, TelevisionBudget: 5 - 10 million

Campaign video

Creative assets...

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