Campaign details
Brand: Cadbury's WispaBrand owner: Mondelez InternationalEntrant company: Mondelez InternationalIdea creation: VCCP LondonMarket: EuropeSector: FoodMedia channels: Word of mouth, Influencers, KOLs, Newspapers, Livestreaming, Content marketingBudget: Up to 500kCreative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....