Bumble: First Moves for Dating Equality

Female-focused social networking app, Bumble, rewrote the archaic rules of online dating with a multi-channel campaign that boosted engagement and brand sentiment by empowering Indian women.

Campaign details

Brand: BumbleBrand owner: BumbleEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-homeBudget:Up to...

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