Brontosauři v Himalájích: Physics Non-profit organisation, Brontosaurus In Himalaya (BIH), created a humorous film that was inherently shareable to recruit volunteers from the scientific community in the Czech Republic. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Charities & voluntary organisations Czech Republic Campaign detailsBrand: The Brontosaurus In Himalaya (BIH)Brand owner: Brontosaurus MovementEntrant company: McCann PragueMarket: Czech RepublicSector: Charities & voluntary organsiationsMedia channels:Online video, Social media, Websites & microsites...