Breast Cancer Foundation New Zealand: Mokopuna Mythologies

Breast cancer education and awareness organisation Breast Cancer Foundation NZ encouraged more Maori women in New Zealand to have mammograms with a TV, digital, radio, print and social campaign that turned cultural storytelling on its head.

Campaign details

Brand: Breast Cancer Foundation NZBrand owner: Breast Cancer Foundation NZEntrant company: Colenso BBDO - New ZealandIdea creation: Colenso BBDO AucklandMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia...

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