Bosch: Washing Together

Washing machine manufacturer, Bosch, boldly broke a parenting taboo to convey its product's sanitising technology in China.

Campaign details

Brand: BoschBrand owner: Robert BoschEntrant company: BBDO ShanghaiIdea creation: BBDO China, ShanghaiMarket: China (Mainland)Sector: Home appliancesMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k


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