Bennett Coleman & Co: Times Masterclass (TMC)

Indian English-language newspaper the Times of India (TOI) ran a multichannel engagement campaign called Times Masterclass to increase readership and engagement, and promote children's well-being.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Competitions & contests, Websites & microsites,...

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