Babyshop: Colourcheck

Babyshop, a leading retailer in the Middle East, increased customer sentiment and implemented colour blindness tests in UAE schools by providing them with pencils and colouring books that highlighted which children are colour blind.

Campaign details

Brand: Babyshop Brand owner: Babyshop Entrant company: Publicis Middle EastIdea creation: Publicis Dubai Market: United Arab Emirates Sector: Department stores Media channels: Events & experiential, Merchandise & free gifts, Point-of-purchase, In-store, Websites & micrositesBudget: Up to 500k

Campaign video

Creative assets

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