AB Inbev Colombia: A Crusade Against Underage Drinking

AB InBev Colombia, a beer brand, committed to a zero-tolerance policy for alcohol consumption by minors by launching a three-year campaign to convince parents to stop giving their children alcohol.

Campaign details

Brand: Anheuser-Busch InBevBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: Dattis Comunicaciones BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels:Radio & audio, Social media, Online...

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