It has been 3 years since the last offline Cannes Lions International Creativity Festival (hereinafter referred to as the "Creativity Festival"), and the world has experienced great changes in the market and concepts, so these 3 years are enough to make the Creativity Festival present. A different place than before.
According to WARC's observations during its participation in the Festival of Ideas, a global recession is certainly an inevitable topic.
New York Times CMO David Rubin was one of the first to describe "the economy won't be what it used to be" as the main challenge for the year...