'WARC in Cannes' Quick Facts: Things You Might Care About 2022 Cannes Lions Lions International Festival of Creativity

After wrapping up the 2022 Cannes Lions International Creativity Festival, WARC's global team found out that "economic recession" has become a topic that cannot be avoided around the world during the whole week of forum exchanges and offline observations, which also makes "business" It has become another major topic other than "creativity", and at this moment when the marketing industry must transform, we re-emphasize the issue of maintaining advertising investment, but only by making strategic adjustments according to the current new situation can marketers focus on their profits.

It has been 3 years since the last offline Cannes Lions International Creativity Festival (hereinafter referred to as the "Creativity Festival"), and the world has experienced great changes in the market and concepts, so these 3 years are enough to make...