Young Indians and their new digital reality
Sandhya SrinivasanL&K Saatchi & Saatchi
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
Absurd that I start with Mars and the recent crowd-funded project by a Dutch non-profit that plans to send up to 40 people on a one-way mission to the red planet. I was simply amazed when I first read that there were 62 Indians among the 1,058 applicants shortlisted for the Mars One project. A few would actually be nominated to be the new citizens of Planet Mars....