For UK readers, the name Yegna registered briefly in January 2017, when a series of aggressive reports by the British tabloid newspaper the Daily Mail forced the hand of the first-term secretary of state at the Department for International Development...
Yegna: What advertising strategy can teach development
Ethiopia-based multimedia brand Yegna was at the centre of a media storm after criticism from UK tabloids, but despite the noise, the band, talk-show, and drama has the ambitious aim of changing the way girls in the East African country think of themselves.
