With screens everywhere, brands in Brazil should enter the conversation

Manzar Feres

Examines how the pandemic, and the proliferation of viewing options, created new avenues for marketers to connect with consumers.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

Last year, when the world economy and the audiovisual industry were heavily impacted by the coronavirus pandemic, at Globo – which brings together open (linear)-TV, pay-TV, streaming, and digital content operations of the largest media group in Latin

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands