Why partnerships are proving pivotal for long-term brand building

Martin Guerrieria

Details why and how leading brands continue to raise the bar on expectations for customer experience at every touch point – both online and offline – by seeking strategic, long-term partnerships.

2018’s BrandZ Top 100 Most Valuable Global Brands, published by WPP and Kantarrose 21% in value to $4.4 trillion, adding $748 billion, the largest one-year value increase in the 13 years of publishing the global report. Leading brands continued to...

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