Earlier this year, PubMatic, a sell-side platform (SSP) that helps online publishers sell display, video and mobile ads in an automated fashion, issued a “massive refund” to its clients.
The reason behind the San Francisco-based company –...
Why in-app ad fraud should keep marketers awake at night
In-app advertising fraud should be a source of major concern for marketers, both from an expenditure and brand safety perspective.
