Why your next campaign should have a Creative Quality Score (according to research on 1m ads)

The volume of content that marketers create is increasing dramatically year over year (with shorter content lifecycles).

High-quality creative drives advertising effectiveness. Nielsen Catalina’s analysis of 500 CPG campaigns found that 49% of a brand’s sales lift from advertising can be attributed to the quality of the creative, while Data2Decisions macro analysis of over...

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