From the advent of the smartphone, to the rise of 5G and IoT, we are seeing digitisation impacting our daily routines more than ever. The digital revolution has made its presence felt across multiple industries, and today’s consumers interact with a vast array of technologies, particularly when they’re out of home.
We now live in a culture where we are constantly seeking new information via our smart devices – whether it’s reading the news, catching the latest sports or weather updates, or chatting with friends. Not only that, people will regularly broadcast what they’re doing when out of home...