Why inclusion is stalled and what brands need to do about it

Kantar’s global Inclusion Index score hasn’t shifted between 2020 and 2022, remaining steady on 55%.

#BlackLivesMatter was the catalyst to push DEI up the corporate agenda, but more than two years after George Floyd died in Minneapolis, unable to breathe after being handcuffed and pinned to the ground by a white police officer, little has actually changed.

Kantar’s global Inclusion Index score hasn’t shifted between 2020 and 2022, remaining steady on 55%. “It’s an okay score, but indicates room for change and improvement,” said Nadach Musungu, Inclusion Index lead, as she previewed the findings of the 2022 report in a recent webinar.

Long story short: we may be talking more about diversity and inclusion at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands